Chia Christmas Countdown

The back is coming back to life and what better way to celebrate than with a Chia?

Yes, that Chia. The one available at Walgreens, Rite-Aid, CVS, and other fine retailers nationwide.

Amanda and I noticed this particular piece of Americana on TV the other night, and, damn does advertising work, because we immediately snatched one up at the local drugstore.

We got the Chia tree. It is basically a terracotta pine with grooves cut into the boughs. It includes a small opening at the top where you can slide a color changing LED star. We intend to use it as our Christmas tree and put teeny tiny presents underneath it. That saves us a ton of money. New buttons and safety pins all around!

The commercials (Ch-ch-ch-chia!) are forever etched into my brain. Chia Pets are made by the same guys that sell the Clapper, so they come with an advertising pedigree. If things keep going the way they are right now, you might not see an American car in a few generations. But there will always be Chias to pick up at the gas station or end of the supermarket aisle.

I did some research into them for this post and they are not just the product of an advertising wiz. They originate from a Mexican handicraft tradition where chia plant seeds are spread over clay figures. The grass that grows on the sculpture imitates fur and adds a bit of whimsy. Not too different from our setup, except for the marketing which produced a rare Mr. T Chia back in the A-Team hey days! Check it out here. You can watch his mohawk grow, but good luck trying to get him on an airplane.

What makes Chias so popular? Maybe it is the growth. Gardening is a popular hobby and even those without a green thumb might dabble with a houseplant or two. It is a knick knack, but the hint of life gives it some more authenticity. Here is something that should be cared for and not just left to collect dust. And there is the nostalgia factor as well. I was truly excited to setup my first Chia, feeling as if I were about to partake in an enduring tradition. This wasn't just a novelty item. It was part of the lexicon. I only needed my Pet Rock, Clapper, and Thigh Master to feel complete.



On to the experience. I will track the progress of our Chia tree on the blog throughout the holidays and see how this works out. Is it as easy as the commercials make it seem? Or is it a houseplant lite?

Peace.