"Jackson: There are all great tools that people haven't quite gotten their heads around yet. But one of the things that has happened [is that] people focus on technology. Probably the film industry has been guilty; there's more attention spent on the technical aspects than the story. That's led to a self-fulfilling prophecy. People regard CGI as a gimmick, they almost blame CGI for a bad story or a bad script. They talk about CGI as if it's responsible for a drop in standards. We've gotten to a point now where there isn't nothing else we haven't seen. We've seen dinosaurs, we've seen aliens; with Avatar we've seen realistic creatures. I think we're going to enter a phase where there's less interest in the CGI and there's a demand for story again. I think we've dropped the ball a little bit on stories for the sake of the amazing toys that we've played with."
Peace!
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